AI Strategy for Sales and Marketing - Connecting Marketing, Sales and Customer Experience

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

List of contents

Chapter - 01: AI and the future of work and society; Chapter - 02: Strategic AI tools for marketing, sales and CX; Chapter - 03: How AI is reshaping the world of retail and hospitality; Chapter - 04: Driving change in the automotive and manufacturing sectors; Chapter - 05: Optimizing AI data insights in finance, law and insurance; Chapter - 06: Revolutionizing customer support in the telecoms sector; Chapter - 07: New economic model for the robot revolution; Chapter - 08: A framework for AI success; Chapter - 09: Flourish or self-destruct?;

About the author

Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in Kent, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.

Product details

• Authors: Katie King
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Released: 03.01.2022
• EAN: 9781398602021
• ISBN: 978-1-3986-0202-1
• No. of pages: 288
• Dimensions: 164 mm x 240 mm x 24 mm
• Weight: 705 g
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, Business innovation, Sales & marketing management, business strategy, Sales & marketing, Sales and marketing, Sales and marketing management