Marketing and Christian Proclamation in Theological Perspective

In this book, Emily Beth Hill utilizes Martin Luther’s theology of the Word to develop a theology of marketing to help the church address pressing questions in a market-driven world. Hill demonstrates that only the proclamation of the gospel can liberate human beings in a consumer society.

List of contents

Introduction: Sermons, Sacraments, and Shopping
Chapter 1: A Brief History of the American Dream
Chapter 2: Marketing "For You"
Chapter 3: The Word of God "For You"
Chapter 4: Slavery and Freedom, A Pro Me Comparison
Conclusion: The Freedom of a Christian in America

About the author

Emily Beth Hill (Ph.D., University of Aberdeen) is a theologian and campus pastor in Cincinnati, Ohio. Before pursuing theology and ministry, she spent 10 years working in international marketing research.

Summary

In this book, Emily Beth Hill utilizes Martin Luther’s theology of the Word to develop a theology of marketing to help the church address pressing questions in a market-driven world. Hill demonstrates that only the proclamation of the gospel can liberate human beings in a consumer society.

Product details

• Authors: Emily Beth Hill
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 31.07.2021
• EAN: 9781978710115
• ISBN: 978-1-978710-11-5
• No. of pages: 248
• Subjects: Humanities, art, music > Religion/theology > Miscellaneous; Non-fiction book > Philosophy, religion > Religion: general, reference works; Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, RELIGION / Ethics, RELIGION / Theology, Theology, Sales & marketing, Religious ethics, Sales and marketing