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A colorful celebration of the vibrant Mexican food scene in Los Angeles, with recipes, stories, people, and resources.
List of contents
Foreword by Gustavo Arellano
Introduction by Bill Esparza
Pocho Cuisine
Regional Mexican Cooking
Alta California
Bebidas
Ambulantes
Neighborhood Resources
Indexes
About the author
Bill Esparza is recent winner of a James Beard award for his coverage of the LA taco scene in Los Angeles Magazine. Considered one of the country's leading experts on Mexican food, the LA native curates the annual Tacolandia festival in Los Angeles; writes about Mexican food for Los Angeles Magazine and others; appears regularly on CNN, KCRW's radio show Good Food, and such television shows as I'll Have What Phil's Having, Bizarre Foods, and Top Chef. A noted saxophone player, Esparza has traveled and eaten extensively throughout Mexico, Latin America, and, of course, Southern California.
Summary
A colorful celebration of the vibrant Mexican food scene in Los Angeles, with recipes, stories, people, and resources.
Foreword
National print, broadcast, podcast and blog publicity campaign
Extensive publicity campaign in Southern California
Promotion through the author's extensive media connections and established relationships
Promotion on the author's popular blog, StreetGourmetLA, and his strong social media presence
Co-op available
Blads available for early reviewers; books arriving several months early for review mailings
Advertising in SCIBA catalog
eBook available at the same time as print book; eBook ISBN to be included on all press materials and wherever print ISBN is listed. Both mediums will be promoted, and publisher will seek eBook promotional opportunities via Nook and Kindle
Additional text
“In a world of ‘experts,’ Bill Esparza is the experts' expert. Here, he has literally written The Book on Mexican cuisine in our town. A must for anybody who lives in, or plans on visiting, the best food city in America: Los Angeles.”
— Phil Rosenthal, host of PBS's I’ll Have What Phil’s Having
“Bill Esparza’s L.A. Mexicano is the book I wish I could write. The L.A. dining scene has exploded in the last decade, fueled by the passion inspired by the Mexican community in Southern California. Esparza knows this world better than anyone, and like all great books about food, it’s both a learning adventure and a culinary inspiration for the home cook.”
— Andrew Zimmern, Food & Wine contributing editor and host of such Travel Channel shows as Bizarre Foods
Celebrated on NPR's Dinner Party Download with Rico Gagliano!
"Fascinating and inspirational"
—Evan Kleiman, Good Food, KCRW/NPR
"Thanks to the recipes Esparza has gleaned, cooks outside Southern California can duplicate everything from complex mole negro to simple fresh salsas."
—Booklist
“Much has been said about the great gastronomic legacy of Mexico: its richness, diversity, and sophistication. From that perspective, Bill Esparza writes about the promising future of the Mexican kitchen in Los Angeles. I could not agree more.”
— Enrique Olvera, famed Mexican chef and author of Mexico From the Inside Out
“A deep dive into the complex food culture that permeates California’s most glamorous city."
—New Worlder
“The original tacorazzo, Bill Esparza is one of the staunchest defenders of true Mexican cuisine. He's the first one to call out an impostor and the first one to cry foul when a paisano doesn't get the recognition he deserves. A rare voice you can trust, Bill has done the research, and he selflessly honors the true players in Mexican cuisine with no other intention other than to honor a culture and cuisine that is too often misrepresented. A must in your collection!”
— Marcela Valladolid, host of the Food Network’s Mexican Made Easy and The Kitchen and author of Casa Marcela and Mexican Made Easy
“L.A. Mexicano is a glowing portrait of a city and the special relationship Angelenos have with Mexican food. It combines the stories behind beloved institutions with insights from cutting-edge chefs, plus all the recipes you've always wanted.”
— Patric Kuh, restaurant critic of Los Angeles Magazine and author of Finding the Flavors We Lost
