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An in-depth examination of why and how mid-sized law firms are in a unique position to compete and go head-to-head with Big Law
List of contents
Chapter 1: Does size matter? Defining the mid-sized law firm By ARK Group Chapter 2: Start the revolution in the middle By John Alber, futurist, International Legal Technology Association & Institute for the Future of Law Practice Chapter 3: Turning the prevailing law firm business model upside down By Fred Bartlit, partner, Bartlit Beck LLP Chapter 4: Big Four, Big Law, Mid Law - how mid-sized firms can beat their competitors By Stuart Wilson, former global chief marketing and business development officer, Dentons Chapter 5: The Janus challenge By Nancey Watson, president of NL Watson Consulting Inc Chapter 6: Mid-sized law firms - competitive and innovation strategies By Mark Medice, principal, LawVision LLC Chapter 7: Tools and tech - can technology help level the playing field? By Anand Upadhye, VP business development, Casetext Chapter 8: We're ready to be innovative - now what? By Chris Austin, director of information governance, Bowman and Brooke Chapter 9: "Access to the Bar for all", not the few By Charlotte Ogilvie, marketing and communications executive, Garden Court Chambers Chapter 10: Strategic thinking for mid-sized law firms By John Sterling, chief marketing officer, Sterne Kessler Goldstein & Fox Chapter 11: Differentiation and innovation - enabled by culture By David Urbanik, chief operating officer, Halloran Sage
About the author
Edited by Alex Davies - By John Alber; Fred H Bartlit; Nancey L Watson; Mark Medice; John Sterling Harris; Chris Austin; David Urbanik; Stuart Wilson and Charlotte Ogilvie
Summary
An in-depth examination of why and how mid-sized law firms are in a unique position to compete and go head-to-head with Big Law
