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Informationen zum Autor Krzysztof Klincewicz Klappentext This work presents the phenomena of management fashions as being the key driver for the development of the management knowledge industry! consisting of consulting companies! computer firms! publishing houses! professional institutes! and other organiations involved in the launching and the promotion of new management techniques. The author supplements the existing body of knowledge by focusing on the supply-side of management fashions! particularly the strategies and marketing techniques of solution vendors! and proposes a model of relations between management ideas and tangible solutions! explaining how bestselling ideas are turned into objects and institutions. The empirical research described in this volume involves multiple methods! including discourse volume analysis and qualitative historical techniques. Zusammenfassung Using the theory of management fashions proposed in the 1990s by Eric Abrahamson, Krzysztof Klincewicz analyzes the changing popularity of management concepts accompanied by solutions Inhaltsverzeichnis Editorial, 1. Introduction, 2. Setting the Stage Reflections on Ogranisations and Management, 3. Fashion as Mechanism of Social Change, 4. Management Fashions, 5. Discourse – Lifecycle, Types and Translations, 6. Fashion Area, 7. I.C.T. Solutions in the Fashion Arena, 8. Management Fashions and Marketing Strategies of Solution Vendors, 9. Conclusions, 10. Appendix 1 – Note on Discourse Volume Analysis as Research Technique, 11. Appendix 2 – List of Documentary Sources, References, Notes, About the Author
Summary
Using the theory of management fashions proposed in the 1990s by Eric Abrahamson, Krzysztof Klincewicz analyzes the changing popularity of management concepts accompanied by solutions
