Marvel By Design - Graphic Design Strategies of the World's Greatest Comic Company

As one of the most recognisable brands in the world, Marvel has a rich history of over 60 years inspiring readers, creatives, and fans. The evolution of its graphic design has been key in the successful transformation of the brand through the ages, adapting to a challenging and evolving media environment, and making it an unrivalled example of charismatic heritage and ongoing innovation. This book explores the history of Marvel's visual language by dissecting the logos, layout templates, typography, covers, and other visual elements, as well as the influence it has had on graphic design, art, advertising, and more. An essential title to understand not only comic history but also the language of pop culture.

Summary

As one of the most recognisable brands in the world, Marvel has a rich history of over 60 years inspiring readers, creatives, and fans. The evolution of its graphic design has been key in the successful transformation of the brand through the ages, adapting to a challenging and evolving media environment, and making it an unrivalled example of charismatic heritage and ongoing innovation. This book explores the history of Marvel's visual language by dissecting the logos, layout templates, typography, covers, and other visual elements, as well as the influence it has had on graphic design, art, advertising, and more. An essential title to understand not only comic history but also the language of pop culture.

Product details

• Assisted by: gestalten (Editor), Robert Klanten (Editor), Andre Servert (Editor), Andrea Servert (Editor), Andrea Servert et al (Editor), Liz Stinson (Editor)
• Publisher: Die Gestalten Verlag
• Languages: English
• Product format: Hardback
• Released: 01.09.2021
• EAN: 9783967040265
• ISBN: 978-3-96704-026-5
• No. of pages: 320
• Dimensions: 251 mm x 32 mm x 337 mm
• Weight: 2340 g
• Subjects: Humanities, art, music > Humanities (general); Non-fiction book > Art, literature; Design, Layout, Comics, Marvel, Typografie und Schrift, Lettering, art, Graphic Design, History, optimieren, Storytelling, ART / Techniques / Cartooning, ART / Popular Culture, Superhero, Design -> Graphic Arts -> Illustration, Graphic, Architektonische Struktur und Design, Design -> Graphic Arts -> Typography, Typography & lettering