Fr. 140.40

Ronald E Frank, Ronald E. Frank, Thomas Lodahl, William F Massy, William F. Massy

Purchasing Behavior and Personal Attributes

English · Hardback

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Description

This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items.

About the author

William F. Massy, Ronald E. Frank, and Thomas Lodahl

Product details

Authors	Ronald E Frank, Ronald E. Frank, Thomas Lodahl, William F Massy, William F. Massy
Publisher	University Of Pennsylvania Press

Languages	English
Product format	Hardback
Released	29.08.1968

EAN	9781512822373
ISBN	978-1-5128-2237-3
No. of pages	176
Series	Anniversary Collection
Subject	Social sciences, law, business > Business > Advertising, marketing

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