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Fr. 27.90
Rohit Bhargava, Bhargava Rohit
Non Obvious Megatrends - How to See What Others Miss and Predict the Future
English · Paperback / Softback
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Description
#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK AWARDS!
The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious – featuring ten all new trend predictions for winning the future.
Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present.
What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture?
The answer may not be all that obvious, and that’s exactly the point.
For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report.
Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author’s award-winning "Haystack Method" for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles.
You don’t need to be a futurist or innovation expert in order to learn to think like one. In this book you’ll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career.
The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.
List of awards for previous editions:
Winner: Eric Hoffer Business Book of the Year
Winner: Axiom Award Silver Medal (Business Theory)
Winner: INDIE Gold Medal (Business Business Book)
Finalist: Leonard L. Berry Marketing Book Award
Winner: IPPY Silver Medal (Best Business Book)
Finalist: International Book Award (Best Business Book)
Official Selection: Gary’s Book Club at CES
Winner: Non-Fiction Book Award (Gold Medal)
Winner: Pinnacle Best Business Book Award
About the author
Rohit Bhargava is an innovation and marketing expert and the founder of the Non-Obvious Company. He spent 15 years as a marketing strategist for Ogilvy and Leo Burnett, is the Wall Street Journal best-selling author of six business books and also teaches marketing and innovation at Georgetown University.
Summary
#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK AWARDS!
The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious – featuring ten all new trend predictions for winning the future.
Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present.
What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture?
The answer may not be all that obvious, and that’s exactly the point.
For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report.
Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author’s award-winning “Haystack Method” for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles.
You don’t need to be a futurist or innovation expert in order to learn to think like one. In this book you’ll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career.
The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today.
List of awards for previous editions:
Winner: Eric Hoffer Business Book of the Year
Winner: Axiom Award Silver Medal (Business Theory)
Winner: INDIE Gold Medal (Business Business Book)
Finalist: Leonard L. Berry Marketing Book Award
Winner: IPPY Silver Medal (Best Business Book)
Finalist: International Book Award (Best Business Book)
Official Selection: Gary’s Book Club at CES
Winner: Non-Fiction Book Award (Gold Medal)
Winner: Pinnacle Best Business Book Award
Foreword
Early reader panel of 1000+ early readers and ambassadors for book
Significant bulk orders from author's client base of Fortune 100 corporations
Full page print ads planned in top tier media publications including WIRED, The Economist and Business Week
6 month Hudson's Airport promotion
Email and social media marketing to author's list
50+ podcast interviews planned with leading business podcast shows
Significant speaking tour to large audiences as part of author's usual speaking calendar of 45+ engagements per year
Local marketing events in author's hometown region of Washington DC
Top tier PR initiative to have book featured in business publications including HBR, Fast Company and Entrepreneur
Product details
| Authors | Rohit Bhargava, Bhargava Rohit |
| Publisher | Ingram Publishers Services |
| Languages | English |
| Product format | Paperback / Softback |
| Released | 07.01.2020 |
| EAN | 9781646870028 |
| ISBN | 978-1-64687-002-8 |
| No. of pages | 290 |
| Dimensions | 152 mm x 230 mm x 22 mm |
| Weight | 450 g |
| Series |
Non-Obvious Trends |
| Subjects |
Social sciences, law, business
> Business
> General, dictionaries
BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General |
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