Romantic Escapes - Post-Millennial Trends in Contemporary Popular Romance Fiction

Romance continues to stand as the most profitable literary genre and the second most read book category. The developments reshaping the conventions and marketing practices of popular fiction, both inside and beyond the books themselves, have affected the romance genre in specific ways that demand critical attention. This book brings together a collection of twelve chapters on postmillennial developments in contemporary popular romance fiction produced in different countries in order to prove how the genre, which has always been sensitive to customer demands and market trends, has continued to evolve accordingly. The chapters focus on how traditional formulae are being reshaped and adapted to meet readers' expectations and market demands within this thriving transnational industry.

List of contents

Introduction
Romance and Its Intertextual Fabric
Readers and the Market Always at heart
Loving and Rebranding the Exotic
New Political and Genre Twists

About the author

Irene Pérez-Fernández is a lecturer at the University of Oviedo, Spain. She specializes in contemporary British literature with a particular interest in Black British and Asian British women writers.
Carmen Pérez Ríu is a lecturer at the University of Oviedo, Spain. She specializes in contemporary literatures in English and film adaptation studies, with special attention to feminist film theory and media analysis.

Product details

• Assisted by: María José Álvarez-Faedo (Editor), Beatriz Penas-Ibáñez (Editor), Pérez Fernández (Editor), Pérez Fernández (Editor), Iren Pérez Fernández (Editor), Irene Pérez Fernández (Editor), Pérez Ríu (Editor), Pérez Ríu (Editor), Carme Pérez Ríu (Editor), Carmen Pérez Ríu (Editor)
• Publisher: Peter Lang
• Languages: English
• Product format: Paperback / Softback
• Released: 27.04.2021
• EAN: 9783034342124
• ISBN: 978-3-0-3434212-4
• No. of pages: 328
• Dimensions: 148 mm x 18 mm x 210 mm
• Weight: 426 g
• Series: Critical Perspectives on English and American Literature, Communication and Culture
• Subject: Humanities, art, music > Linguistics and literary studies > General and comparative linguistics