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From a leading European figure in finance and economics, a look at the once and future role of central bankers—the pivotal players in shaping the global economy.
About the author
Johan Van Overtveldt, PhD, was minister of finance in Belgium from 2014-2019, and now serves as the Chairman of the Budget Committee of the European Parliament, where he focuses on financial and monetary matters across the European Union. A trained academic economist and former journalist, he has published several books in Dutch and contributes to the
Wall Street Journal Europe and other publications. He is also the author of
A Giant Reborn (Agate B2, 2015),
The End of the Euro (Agate B2, 2011),
Bernanke's Test (Agate B2, 2009), and
The Chicago School (Agate B2, 2007).
Summary
From a leading European figure in finance and economics, a look at the once and future role of central bankers—the pivotal players in shaping the global economy.
Foreword
Marketing:
- Social media giveaways
- Promotion to the European Parliament
- Potential for promotion through the author’s speaking events with think tanks, business groups, NGOs, and corporate audiences.
- Hard copy ARC mailing
- Social media campaign
- Consumer advertising
Publicity:
- Promotion to business and economics publications such as Forbes, Fortune, The Economist, and Inc.
- Promotion to journalists who cover finance, global banking, and international affairs
- National broadcast promotion, including NPR
- Promotion to advance review media
Additional text
Praise for Johan Van Overtveldt’s The Mystic Hand:
“Central Banks wield exceptional powers. Their Governors have been central figures in our economic fortunes, from the Great Financial Crisis to Coronavirus. The Mystic Hand is both lucid and wise, explaining the influence and policies of these institutions with the greatest of clarity. [Van Overtveldt] combines his skill as a politician, his experience as an economist and the lightness of touch of a journalist to write an invaluable, essential and enjoyable book.” —Pascal Donohoe, President of the Eurogroup and Minister of Finance (Ireland)
“A fascinating Brussels insider’s view on monetary policy” —Axel Weber, Chairman of the Board of Directors, UBS Group, and Former President of the German Bundesbank
“Their response to the Coronavirus pandemic has left the world’s central banks supporting the global economy in a way which leaves asset prices intricately linked to their future actions. Johan Van Overtveldt has written a compelling account of the negative implications of this policy and ponders how they can escape the hole they have dug for all of us.” —James Nixon, Head of Thematic Research, Oxford Economics
