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There has been little or no study on trademark laws in Asia on a cross-jurisdictional level. This book aims at filling the existing gap and provides a comprehensive overview of trademark laws of eight major Asian jurisdictions and their most-updated trademark case law. The book analyses six of the principal issues that best reflect Asian features in trademark law and trademark development.
The cases in the book are principally the most authoritative decisions, usually the first to deal with certain new emerging issues, or the first to apply particular statutory provisions in the respective jurisdiction. Also included are a small number of direction-changing, outlying or even controversial decisions. Each case report is divided into six sections: summary, legal context, facts, reasoning of the court, legal analysis, and commercial or industrial significance.
Readers will find this book useful in both its overview of the legal context and how those cases are to be interpreted legally and commercially.
List of contents
PART 1 Introduction 1 Features of trademark laws and cases in major Asian jurisdictions PART 2 Use of trademarks/likelihood of confusion on the Internet Right-maintaining use and infringing use of trademark 2 Legal consequences of non-use in Indonesia 3 Google's keyword advertisement in Taiwan: no use of trademark, but obviously unfair Confusion and passing off 4 Similarity in appearance, concept or pronunciation alone does not automatically lead to similarity of marks in Japan 5 The principles of passing off under trademark law apply to domain names in India PART 3 Application of market survey in solving trademark disputes Market survey not well accepted 6 Market survey recently recognised as a persuasive tool to solve trademark disputes in China 7 Market survey in Malaysia: an impracticable and undesirable way to adduce evidence in trademark lawsuit 8 Market survey seldom accepted by Taiwanese courts in trademark litigation Proving acquired distinctiveness through use by questionnaire 9 Three-dimensional shape of Coca-Cola bottles registrable: acquired distinctiveness evidenced by questionnaire in Japan PART 4 Limitation of trademark rights International exhaustion 10 International exhaustion in Singapore: broad interpretation of put on the market, yet offer for sale excluded 11 International exhaustion of trademark rights in India 12 The exhaustion defence to trademark infringement and parallel importation in Malaysia 13 Justifiability of parallel import and trademark infringement by imports produced in breach of a licensing agreement in Japan 14 Scope of a parallel importer's permissible use of a trademark in marketing activities in Korea Fair use 15 Right of a trader in India to use another trader's mark by way that is reasonably necessary 16 Denominative use of another's trademark can constit
About the author
Kung-Chung Liu is Lee Kong Chian Professor of Law (Practice), Director of the Applied Research Centre for Intellectual Assets and the Law in Asia (ARCIALA) at Singapore Management University and also Professor at Renmin University of China.
Summary
This book aims to fill the study gap on trademark laws in Asia on a cross-jurisdictional level. It provides a comprehensive overview of trademark laws of eight major Asian jurisdictions and up-to-date trademark case laws. The book analyses six principal issues that best reflect Asian features in trademark law and trademark development.
Report
"This book provides rich insights on current trademark issues in major Asian jurisdictions, and covers the most vital and practical topics on trademark law. The authors are the leading scholars in Asia, offer engaging and thought-provoking analysis. With the book's valuable comparative perspective, it is an excellent reference for practitioners and academics to understand the legislative trends and how different jurisdictions interpreted and applied the rules." - Gi-Kuen Jacob Li, Assistant Professor, Institute of Law for Science and Technology, National Tsing Hua University, Taiwan
"Given the rapid growth of the Asian market, protecting trademark rights in Asia has become more important than ever before. Against this backdrop, Annotated Leading Trademark Cases in Major Asian Jurisdictions presents a much-needed examination of Asian trademark law through in-depth analysis of landmark cases. Led by Professor Kung-Chung Liu, contributors to this volume explore theoretically significant and practically relevant issues concerning Asian trademark law. This volume is a major contribution to trademark scholarship."- Haochen Sun, Associate Professor of Law, The University of Hong Kong
