Changing the Game - My Career in Collegiate Sports Marketing

This memoir provides a behind-the-scenes look at the growth of big-time athletics and offers solutions for current challenges facing college sports.

About the author

Jim Host is founder of Host Communications, Inc., a nationally renowned college sports marketing and association management company. Host served as the first executive director of Rupp Arena, founding chairman of the Kentucky Horse Park Commission, chairman of the Louisville Arena Authority, and secretary of commerce for Kentucky.
Eric A. Moyen is professor and department head of Educational Leadership at Mississippi State University. He is the author of Frank McVey and the University of Kentucky: A Progressive President and the Modernization of a Southern University.

Summary

A memoir of the extraordinary professional life of the pioneer in college sports marketing.

Product details

• Authors: Jim Host, Jim/ Moyen Host
• Publisher: University Press of Kentucky
• Languages: English
• Product format: Paperback / Softback
• Released: 31.08.2021
• EAN: 9780813180427
• ISBN: 978-0-8131-8042-7
• No. of pages: 296
• Subjects: Fiction > Narrative literature > Letters, diaries; Guides > Sport > General, dictionaries, handbooks, yearbooks, history