The Gadget Show: Big Book of Cool Stuff

The perfect gift for anyone interested in tech and gadgetry, this book provides fans of the long-running TV show with an insight into the minds of Craig Charles and the team, while offering tech-heads young and old the lowdown on the coolest gear and gizmos out there – and what to look out for in the not-too-distant future.

About the author

Craig is an actor, comedian, author, poet, DJ and, of course, Gadget Show presenter since 2017. He is known for his legendary character Dave Lister in sci-fi sitcom Red Dwarf, Lloyd Mullaney in Coronation Street and as a funk and soul DJ on BBC Radio 6 Music. And before his time on the Gadget Show, he was no stranger to the world of high tech machines thanks to fronting Robot Wars from 1998 to 2004.Georgie is one of the UK’s leading technology journalists and broadcaster and had been presenting on The Gadget Show since 2017. She graduated from Kings College London with a First in English Literature, has a Diploma in Radio Production and has recently learned how to code with the ‘Code First: Girls’ program. Georgie has also completed the London Marathon and Tough Mudder for charity. She writes about tech for a range of publications including Marie Claire, The Mirror, Metro & Tech City News and has been seen on the likes of ITV, Channel 4 and the BBC.
Georgie is passionate about getting more girls into coding and works alongside two charities (STEMettes, Baytree Centre) to help encourage 11-14 year-olds to study STEM subjects at GCSE & beyond.Ortis has now been a member of The Gadget Show team for over ten years. With his love of science and technology starting at a young age and a passion for all things sci-fi and comic book related, he’s a bonafide super geek. Alongside his tech credentials, he has an honours degree in Pharmacy and is also a qualified personal trainer to boot. Other credits include The Bill, Silent Witness and Doctors on BBC One, and several CBBC dramas, and even starred opposite Clive Owen & Jennifer Aniston in Derailed and Rafe Spall in cult flick Kidulthood.Jon Bentley is the longest running Gadget Show presenter, having been on the team since the beginning in 2004, and is now widely respected as one of the most informed and honest technology journalists in Britain. Jon started his life in television on BBC2’s Top Gear, becoming Executive Producer of the show between 1987 and 1999; one of the Top Gear test track corners is named after him. Jon was responsible for launching the TV careers of Jeremy Clarkson, Quentin Willson and Vicki Butler-Henderson. Jon’s unrivalled enthusiasm for the world of technology has seen him test tech in a multiplicity of environments, including translators on the back of a camel in Tunisia, cameras at snowballing championships in Finland, 4K TVs at the world famous Aardman Studios, and walking boots with actor Brian Blessed in deepest Surrey.Caramel Quin is a journalist and copywriter specialising in consumer technology and the internet: everything from PCs and MP3s to robotic lawnmowers and fitness monitors. She has appeared as a technology expert on Sky News, GMTV and BBC Choice, and done countless radio interviews. Caramel has interviewed everyone from film stars to Nasa astronauts, and written on subjects as diverse as hi-tech rosaries and Japanese trainer collectors, but her favourite gig was testing ice cream makers.

Summary

Packed full of gadgety goodness,The Gadget Show Big Book of Cool Stuffis the perfect gift for anyone interested in tech and gadgetry. Crammed with ideas and info, the book provides fans of the much-loved, long-running TV show with an insight into the inner workings of the minds of Craig Charles and the team, while offering tech-heads young and old the lowdown on the coolest gear and gizmos out there… and what to look out for in the not-too-distant future.

Just when will we be able to pop to the shops in a flying car? What cyber enhancements should I be saving up for? And which robo-mop will make me the envy of all my friends? Bursting with wit and wisdom, The Gadget Show Big Book of Cool Stuff is a fun-filled guide to the best gadgets of today and tomorrow.

Foreword

In-show promotion and presenter engagement:
The Gadget Show: Big Book of Cool Stuff will be included in the in-show competition, promoted weekly on The Gadget Show throughout this series (airing 29 Sept–24 Nov 2021)
The Gadget Show has a weekly audience of 600,000 viewers
The Gadget Show cast (Craig Charles, Georgie Barrat, Ortis Deley and Jon Bentley) will be actively promoting the book via their digital channels
Copies of the book will be sent to each member of the cast for additional promotional activity via their social channels
Presenter Craig Charles will be promoting the book on his 6Music ‘Funk and Soul’ radio show and C4 quiz
Presenters will spread the word about the #ShareYourStickers competition, run on Black Dog Press social media channels

Social media:
Black Dog Press will be running social activity (posts and story) across all social channels with a key focus on FB (@blackdogpressofficial) and Instagram (@blackdogpress)
Black Dog Press will be running paid-for socials ads (Facebook and Instagram) targeting: Gadget Show Fans, Geeks and Early Adopters
Black Dog Press will run a competition (#ShareYourStickers) during the whole month of November inviting followers to share their laptop stickers pictures
Pre-launch campaign (September 2021)
Launch day (October 14th 2021)
Post-launch campaign (November – December 2021)
North One (The Gadget Show’s production company) will support Black Dog Press activity (through likes, comments, etc.)
North One will promote the book on their dedicated The Gadget Show social channels as well as run a book competition

Influencers:
Top Tech UK influencers will be contacted with main focus on YouTubers: SuperSaf, Mrwhosetheboss, Techmoan, etc.
Top Tech and Lifestyle blogs/sites will be contacted: Geek.com, SheCanCode, Mashable, etc.
PR/Press
Black Dog Press will be working closely with the PR Agency Albany Arts Communications to promote the book through the following press contacts:
The Sun
The Mirror
The Daily Mail
Mail on Sunday
The Express
The Daily Mirror
The Daily Record
The Sunday Mirror
The Sunday Express
Guardian
Metro
TimeOut
The Sunday Times
The Daily Telegraph
The Times
GQ
Grazia
Dazed
Wired
+ Sunday Supplement Christmas Gift Guides

Email marketing:
Black Dog Press newsletter sent out about the book and launch
Press Mailer - 2.5k + global arts media database (Albany Arts Communications)

Product details

• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Hardback
• Release: 04.10.2022, delayed
• EAN: 9781912165353
• ISBN: 978-1-912165-35-3
• No. of pages: 192
• Illustrations: black & white and colour
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > General, dictionaries; COMPUTERS / General, SCIENCE / General, gadgets;thegadgetshow;coolstuff;inventions;technology;geeky