Fr. 155.00

Making a Marque - Rolls-Royce Motor Car Promotion 1904-1940

English · Hardback

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Description

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Informationen zum Autor Peter Moss is a chemical engineer and industrial consultant. Richard Roberts is a mechanical engineer and founder of the Richard Roberts Archive, which collects magazines and magazine advertisements. Klappentext This book shows how Rolls-Royce turned its very name into a byword for luxury. Few brands in any field carry the cachet of Rolls-Royce--and it's a cachet rooted in the incredibly high quality, luxury, and attention to detail that has marked their cars for more than a century. This history of Rolls-Royce motor cars runs from the company's origins in 1904--when Charles Rolls met Henry Royce and drove the car that Royce was developing--through the outbreak of World War II. Peter Moss shows how the pairing of Royce, engineering genius, and Rolls, the businessman, was the foundation of the company--but that Rolls-Royce's long-term success relied just as much on managing director Claude Johnson's innovations in promoting the cars and the company. That marketing, and the publicity it generated, helped Rolls-Royce stand out in a crowded field as the market for cars exploded worldwide. Richly illustrated with little-seen marketing materials and ephemera, and buttressed by internal documents of meetings and plans, this book shows how Rolls-Royce turned its very name into a byword for luxury.

Product details

Authors Peter Moss, Peter Roberts Moss, Richard Roberts
Publisher Dalton Watson Fine Books
 
Languages English
Product format Hardback
Released 30.06.2021
 
EAN 9781854433107
ISBN 978-1-85443-310-7
No. of pages 464
Subject Guides > Motor vehicles, aircraft, ships, space travel > Car, motorcycle, moped

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