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List of contents
Contributors
Preface - Jane Johnston and Mark Sheehan
PART 1: FOUNDATIONS OF PUBLIC RELATIONS
1 An overview of public relations - Jane Johnston and Clara Zawawi
2 A brief history of public relations in Australia and New Zealand - Mark Sheehan
PART 2: PROCESS AND APPLICATION OF PUBLIC RELATIONS
3 Research and evaluation - Leanne Glenny and Raveena Singh
4 Strategy and planning - Elspeth Tilley
5 Tactics - Paul Adams
6 Media relations - Jane Johnston
7 Social media - Deirdre Quinn-Allan and Emma Bennett
8 Integrated marketing communication - Chris Galloway
PART 3: WORKING WITH KEY PUBLICS AND FIELDS OF PRACTICE
9 Corporate public relations and investor relations - Damian John Gleeson
10 Government and political public relations - Stephen Stockwell
11 Community engagement and the third sector - Kristin Demetrious
12 Internal communication - Marianne D. Sison
PART 4: NAVIGATING THE CHALLENGES OF PUBLIC RELATIONS
13 Crisis and issues management - Hamish McLean
14 Law for public relations professionals - Mark Pearson
15 Ethical practice - Lelde McCoy
Glossary of theories - Jane Johnston
Index
About the author
Jane Johnston is Associate Professor in public relations and journalism at Bond University. A former public relations practitioner and journalist, she is author of Media Relations: Issues and Strategies. Mark Sheehan is Senior Lecturer in the School of Communication and Creative Arts at Deakin University. He is editor-in-chief of the Asia Pacific Public Relations Journal.
Summary
The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession.
