Economics of Platforms - Concepts and Strategy

The first book on platforms that concisely incorporates path-breaking insights in economics over the last twenty years.

List of contents

Prologue; 1. Platforms: Definitions and Typology; 2. Ratings, Recommendations and the Use of Big Data; 3. An Economic Primer on Network Goods; 4. Growing a Platform; 5. Platform Pricing; 6. Platform Design; Epilogue.

About the author

Paul Belleflamme is Professor of Economics at UCLouvain.Martin Peitz is Professor of Economics at the University of Mannheim.

Summary

Digital platforms have become the superstars in our economies. How do they work? This book on the economics of platforms incorporates important insights from economics over the last 20 years. It spells out rigorous and yet simple models on how platforms choose their strategies and uses real-world business cases as illustrations.

Additional text

'Numerous books have been written about platforms but none of them cover the economics behind platforms in any depth. This path-breaking book fills the gap, covering the key concepts and applications of platform strategy in an accessible but thorough way. As well as being a must-read for practitioners and academic scholars who want to understand platform strategy, it is an ideal textbook for business school or economics courses on the digital economy or platforms. Extensive real world cases from around the world bring to life the economic analysis and numerical examples.' Julian Wright, National University of Singapore

Product details

• Authors: Paul Belleflamme, Paul (Universite Catholique De Louvai Belleflamme, Belleflamme Paul, Martin Peitz, Peitz Martin
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Hardback
• Released: 30.09.2021
• EAN: 9781108482578
• ISBN: 978-1-108-48257-8
• No. of pages: 274
• Subjects: Social sciences, law, business > Business > Miscellaneous; BUSINESS & ECONOMICS / International / General, BUSINESS & ECONOMICS / Industrial Management, International business, Economics of industrial organisation, Economics of industrial organization