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This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. Drawing on in-depth case studies, it considers various situations that a managerial leader encounters and delivers speech solutions as strategic manoeuvres for attaining desired targets.
The volume:
Deals with public speaking exclusively from a business perspective;
Produces a workable manual of managerial public speaking that introduces the concept of oration as Or-Action (oratory that leads to desired action);
Presents a variegated analysis of speech texts from history, politics, fiction, social media, film industry, platform content, and business-product presentations;
Customises speeches into unique speech clusters where readers can readily find the type of speech texts they require for their own specific content development.
The first of its kind, this book will be a key text for entrepreneurs, corporate managers, academic practitioners, and executives. It will also be of interest to students and researchers of behavioural economics, rhetoric, strategy, communication studies, business communication, fiction theory, generation studies, and virtual reality studies.
List of contents
1 Road map: From oration to or-action
2. Wall Street gets Walt Disneyfied: A Buy-In pitch for Bail-Out legacy firms
3 Storyteller as choice architect: Nudge the narrative coupons
4 Mapping myriad minds
5 Designing niche speeches
6 Steve Jobs: A case study in branding and leadership communications
About the author
Apoorva Bharadwaj is Associate Professor in the Business Ethics and Communication group of the Indian Institute of Management Calcutta (IIMC), India.
Pragyan Rath is Associate Professor (Communication) at the Indian Institute of Management Calcutta (IIMC), India.
Summary
This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach.
