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As he has done since 1992, Robert Denton gathers a diverse collection of communications scholars to analyze communication trends of the recent presidential campaign. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, debates, advertising, the use of new media, news coverage of the campaigns.
List of contents
Preface
Section I: Political Campaign Communication in the 2020 Presidential Campaign
1. Setting the Stage: Surfacing for 2020, Craig Allen Smith and Kathy B. Smith
2. The 2020 Conventions: As Productions, a Departure; As Rhetorical Exercises, Business as Usual, Theodore F. Sheckels
3. Presidential Debates 2020, Benjamin Voth
4. Political Advertising in the 2020 U.S. Presidential Election, John C. Tedesco and Scott Dunn
5. The Social Media Campaign of 2020, John Allen Hendricks and Dan Schill
6. Media Coverage and the Practice of Journalism in the 2020 Presidential Campaign, Robert E. Denton Jr.
Section II: Studies of Communication in the 2020 Presidential Campaign
7. Political Branding in a Digital Age: The Role of Design- and Image-Based Messaging Strategies in the 2020 Presidential Campaign, Lisa M. Burns and Courtney Marchese
8 The Politics of Food in the 2020 Presidential Campaign, Emily J. H. Contois
Section III: The 2020 Presidential Election
9. Campaign Finance and Its Impact on the 2
About the author
Robert E. Denton Jr. holds the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and is Professor in the Department of Communication at Virginia Tech, USA. He has degrees in political science and communication from Wake Forest University and Purdue University. In addition to numerous articles, essays, and book chapters, he is author, coauthor, or editor of thirty books, several in multiple editions.
Summary
As he has done since 1992, Robert Denton gathers a diverse collection of communications scholars to analyze communication trends of the recent presidential campaign. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, debates, advertising, the use of new media, news coverage of the campaigns.
