2020 Presidential Campaign - A Communications Perspective

As he has done since 1992, Robert Denton gathers a diverse collection of communications scholars to analyze communication trends of the recent presidential campaign. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, debates, advertising, the use of new media, news coverage of the campaigns.

About the author

Robert E. Denton, Jr. holds the W. Thomas Rice Chair in the Pamplin College of Business and is professor and director of the School of Communication at Virginia Tech. Denton is the author, coauthor, or editor of 30 books, several in multiple editions, on the presidency and political campaigns. His most recent volume is Political Campaign Communication: Principles and Practices, 9^th Edition (coauthored with Judith Trent and Robert Friendenberg).

Summary

As he has done since 1992, Robert Denton gathers a diverse collection of communications scholars to analyze communication trends of the recent presidential campaign. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, debates, advertising, the use of new media, news coverage of the campaigns.

Product details

• Authors: Robert E. Denton
• Assisted by: Robert E. Denton (Editor), Robert E. Jr. Denton (Editor), Denton Robert E. (Editor)
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Hardback
• Released: 31.07.2021
• EAN: 9781538156285
• ISBN: 978-1-5381-5628-5
• No. of pages: 270
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; USA, Media Studies, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, United States of America, USA, Political campaigning & advertising, Political campaigning and advertising, Elections & referenda, c 2010 to c 2020, c 2020 to c 2029, Elections and referenda / suffrage