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A guide for building baking confidence through classic baking techniques, approachable baking science, and adaptable base recipes.
About the author
Kristin Hoffman, also known as "Baker Bettie," is a trained chef, baking science geek, and the baking instructor at BakerBettie.com. Kristin's approach to baking is to teach foundational recipes, baking techniques, and approachable baking science. Her belief is that gaining an understanding of the processes and the "whys" in baking helps foster confidence in the kitchen. She teaches workshops in Chicago & the surrounding areas along with private classes and corporate events. The BakerBettie.com website is where she shares her recipes, classic baking techniques & approachable baking science tips.
Sally is a mother, baker, blogger, author, and food photographer. She started Sally’s Baking Addiction in 2011 as a personal blog. Her small hobby blog quickly ignited a passion for food photography as well as a desire to teach others…not just what to bake, but how to bake.
Just a year and a half after launching the blog, Sally quit her full-time job to build Sally’s Baking Addiction into the business it is today. She has written, photographed, and published more than a thousand from-scratch recipes and written three cookbooks.
Summary
A guide for building baking confidence through classic baking techniques, approachable baking science, and adaptable base recipes.
Foreword
Baker Bettie Social Media
Website
- 1.8 mil pageviews a month
- https://bakerbettie.com
YouTube Channel- 126K Followers | 9M Views
- Her YouTube has grown by 73K followers (138%) in the past 12 months
- Her audience is 69.1% Female and 30.9% Male
- Majority of audiences is between 18 and 44
- Largest region audiences are in the US, with additions of Canada, UK, India, and the Philippines
- https://youtube.com/bakerbettie
Online Baking School- 7200 students currently enrolled
- https://betterbakingschool.com
Email List- 28.5K subscribers
- Has engaging email subscription with 104% growth in past year (+15K subscribers)
- Introduces baking fundamentals to new subscribers before sharing unique recipes and techniques
TikTok- 112.6K Followers | 3.9M Likes
- Has grown +117K followers since starting in Nov 2020
- Audience is 84% Female and 16% Male
- Largest regional audience is US (68%), with following countries of the UK, Canada, Mexico, and Australia
- Most viewed content are baking techniques and recipes
- https://www.tiktok.com/@bakerbettie?lang=en
Instagram- 20.1 K followers
- https://instagram.com/bakerbettie
Baker Bettie Facebook - 51,683 followers
- https://facebook.com/bakerbettie
Facebook Baker Bettie’s Community Group- 3K members | 20 posts per week
Pinterest- 36.2K Followers | 4.2M Monthly Views
- https://pinterest.com/BakerBettie
The author is also very well connected in the blogging and baking world and has close friendships with many people with large audiences. Many of these people would be happy to receive a copy of the book and share it to their instagram stories and possibly other social media and/or website. A few people she is well connected with include:
- Sally McKenney of Sally’s Baking Addiction
- Gemma Stafford of Bigger Bolder Baking
- Amanda Rettke of I am Baker
- Zoe Francois of Zoe Bakes
- Brian Hart Hoffman of Baked from Scratch Magazine and The Bake Feed
- Jocelyn Delk Adams of Grandbaby Cakes
- Laura Davidson of A Beautiful Plate
- Emily Nejad of Bon Vivant Cakes
- Lindsay Landis of Love and Olive Oil
- Kit Graham of The Kittchen
- Danielle of Live Well Bake Often
- Bonnie Ohara of Alchemy Bread
- Phillip Fryman of Southern Fatty
- Shauna Server
Podcasts:- Green Apron Company’s Cookbook Love Podcast Episode 125 (01/23/2021): “Being a Cookbook Reader and Writer with Kristin ‘Baker Bettie’ Hoffman”
- https://greenapron.com/cookbooklove/episode-125-being-a-cookbook-reader-and-writer-with-kristin-baker-bettie-hoffman/
- The Mothball Prophecies Episode 32: “Baker Bettie”
- https://www.themothballprophecies.com/episodes/4ri76822b057faxngukc31pvndnv17
Media Hits:- National Festival of Breads (05/10/2019): “‘Baker Bettie’ Utilizes Science in National Festival of Breads Entry”
- https://nationalfestivalofbreads.com/hints-and-happenings/%E2%80%98baker-bettie%E2%80%99-utilizes-science-in-national-festival-of-breads-entry
- Wandercooks (09/18/2020): “Full Time Foodies with Kristin from Baker Bettie”
- https://www.wandercooks.com/kristin-baker-bettie/
- Borderland Rainbow Center’s “Romantic Dinner for You: Dessert with Baker Bettie” (02/06/2021)
- https://mangopublishinggroup.com/event/baker-bettie-event-with-borderland-rainbow-center/
- One Green Planet (06/16/2021): “Kristin Hoffman: Blogger, Baker, Bettie”
- https://www.onegreenplanet.org/author/kristin_hoffman/
- Baker Bettie’s Sourdough Retreat (10/29/-10/31/2021)
- https://www.eventbrite.com/e/baker-betties-sourdough-retreat-womens-baking-retreat-tickets-90726827383
