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This book is written for managers and leaders who want to transform their professionals from doing work to effectively marketing and selling and bringing in new business.
Divided into three comprehensive parts: Charting a new course; The fundamental success models; and Building your business, this book will show you how to:Help professionals overcome fear of selling
Acquire the right sales capabilities
Market and sell within your comfort zone
Setting and achieving big goals
Leverage existing customers to acquire new ones
Build accountability across the business
About the author
Clifton Warren is the principal of Clifton Warren Consulting; his firm trains professional to market, sell, and win new clients. He is the author of
Financial Services Sales Handbook and
Cross Selling Financial Services. His articles and columns appear in industry journals and his monthly newsletter is read globally by professionals. Originally from California, he resides in Melbourne Australia.
Summary
Written for managers and leaders who want to transform their professionals from doing work to effectively marketing and selling and bringing in new business. The book introduces a variety of strategies and techniques that will help build a reliable, sales-driven team.
