Fr. 175.20

Eleonora Pantano, Eleonora (University of Bristol Pantano

Creativity and Marketing

English · Hardback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.

About the author

Eleonora Pantano is Associate Professor in Marketing at University of Bristol, UK and author of numerous books including Smart Retailing: Technologies and Strategies (2019), Technology and Innovation for Marketing (2019) Internet Retailing and Future Perspectives 2nd edition (2017).

Summary

Product details

Assisted by	Eleonora Pantano (Editor), Eleonora (University of Bristol Pantano (Editor)
Publisher	Emerald Publishing Limited

Languages	English
Product format	Hardback
Released	31.08.2021

EAN	9781800713314
ISBN	978-1-80071-331-4
No. of pages	224
Dimensions	157 mm x 235 mm x 17 mm
Weight	482 g
Subject	Social sciences, law, business > Business > Advertising, marketing

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.

Write a review

Thumbs up or thumbs down? Write your own review.