Read more
Informationen zum Autor Kathryn Best is an author, speaker and entrepreneur, with more than twenty years of progressive experience in academia, architecture and design consultancy. Kathryn provides foresight and insight on the power and value of design as an enabler of positive change in business and society. She has worked extensively in Europe, Asia, and the Americas, coaching and inspiring students and professionals at universities, conferences, design centers and government organizations. Her experience includes professional engagements with HOK, RTKL, WATG, Wolff Olins, Starbucks and Orange, and academic lectureships / professorship in higher education institutions such as Inholland University of Applied Sciences, University for the Creative Arts, the Royal College of Art and Fachhochschule Salzburg. Kathryn is a Fellow of the Royal Society for the Arts (FRSA). www.kathrynbest.com Zusammenfassung All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before it’s set in stone, who it could appeal to. It needs to be managed.In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design.The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management. Inhaltsverzeichnis Introduction Context What is Design Management? Why is Design Management Important? The Design Management Timeline. PART ONE - MANAGING THE DESIGN STRATEGY Knowledge Identifying Opportunities for Design; Understanding the Audience and Market; Interpreting Client and Customer Needs; Auditing the Use of Design; Establishing the Design Strategy; Promoting and Selling the Design Strategy; Planning for Long-term Growth Practice Case Study - The Argus3 Thermal Imaging Camera; Case Study - Camper; Interview - Dr Chris Luebkeman; Interview - Darryl Feldman. Key Skills Managing Client Relations; Guiding Design Decisions; Developing Good Working Relationships; Verbal Communication. PART TWO - MANAGING THE DESIGN PROCESS Knowledge Giving Form to Business Strategy; Increasing Awareness with Design; Expressing the Brand through Design; Initiating Design Projects; Design Methods; Design Processes; Competitive Advantage Through Design. Practice Case Study - Kajima Design Europe; Case Study - The Honda Zoomer; Interview - Mat Hunter; Interview - Brian Smith. Key Skills Managing Creative Teams; Facilitating the Design Process; Developing Collaborative Cultures; Visual Communication. PART THREE - MANAGING THE DESIGN IMPLEMENTATION Knowledge The Project Management Process; Project Management in Practice; Social and Environmental Responsibilities; Design Policies, Procedures and Guidelines; Translating Global Design into Local Design; Measuring the Success of Design; Reviewing and Revising the Design Strategy. Practice Case Study - FooGo/The Formation; Case Study - The Silken Group; Interview - Colum Lowe; Interview - Lynne Elvins. Key Skills Management and Leadership; Leading and Advocating Design; Written Commun...
