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Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Author W. James Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.
List of contents
Preface
Acknowledgments
About the Author
Chapter 1: Why Increase Media Literacy?
Chapter 2: Media Literacy Approach
Chapter 3: Broadening Our Perspective on Media Effects
Chapter 4: How Does the Media Effects Process Work?
Chapter 5: Development of the Mass Media Industries
Chapter 6: Economic Perspective
Chapter 7: Audience: Industry Perspective
Chapter 8: Audience: Individual Perspective
Chapter 9: Entertainment
Chapter 10: Advertising
Chapter 11: News
Chapter 12: Competitive Experiences
Chapter 13: Social Networking Experiences
Chapter 14: Acquisition Experiences
Chapter 15: Helping Yourself and Others to Increase Media Literacy
Issue 1: Ownership of Media
Issue 2: Sports
Issue 3: Media Violence
Issue 4: Privacy
Glossary
References
Index
About the author
W. James Potter, professor at the University of California at Santa Barbara, holds one PhD in Communication Studies and another in Instructional Technology. He has been teaching media courses for more than two decades in the areas of effects on individuals and society, content narratives, structure and economics of media industries, advertising, and journalism. He has served as editor of the Journal of Broadcasting & Electronic Media and is the author of many journal articles and several dozen books, including: Media Effects; Media Literacy, 10th edition; The 11 Myths of Media Violence; Major Theories of Media Effects; Becoming a Strategic Thinker: Developing Skills for Success; and 7 Skills of Media Literacy.
Summary
Media Literacy teaches students how to navigate through the overwhelming flood of information found in today’s media-saturated world. Author W. James Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.
