Perception of Physicians - A Qualitative Research

A Papa Smurf or Superman...Spring or winter...Woman or man...Circle or triangle...All of the people have definitely received treatment from a physician. All right then, how are the physicians perceived? Or how do you want to be perceived if you are a physician? This is an original work based on qualitative research. The author took a photo; here is a selfie opportunity for you. Do you want to know how patients see the physicians? This book offers clues about how physicians are perceived. If you want, you can have a look at the photo together with the author.

List of contents

Introduction - What Is a Physician? - The Emergence of Medicine - Physician Characteristics - Research

About the author

Eda Y¿lmaz Alarçin teaches and researches in the areas of marketing and brand management in the Department of Health Management, Istanbul University-Cerrahpasa. She holds a PhD from Istanbul University Department of Economics. Her research interests also include healthcare marketing.

Product details

• Authors: Eda Yilmaz Alarç¿N, EDA YILMAZ ALARÇIN
• Publisher: Peter Lang
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.2021
• EAN: 9783631845264
• ISBN: 978-3-631-84526-4
• No. of pages: 78
• Dimensions: 120 mm x 4 mm x 170 mm
• Weight: 75 g
• Illustrations: 27 Abb.
• Subjects: Non-fiction book > Politics, society, business > Business administration, companies; Social sciences, law, business > Business > Business administration