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Win Keep Grow shares the surprising fundamentals entrepreneurs need to build and grow a subscription business.
About the author
Mark Stiving, Ph.D., has studied, implemented, and taught pricing models for over 25 years. He is the author of the highly rated and readable book Impact Pricing: Your Blueprint For Driving Profits as well as weekly blogs since 2010 at PragmaticPricing.com and now at ImpactPricing.com. Mark has authored many articles on pricing and hosts the popular podcast Impact Pricing. Over 5000 people have attended his live pricing courses. He directed pricing at a multi-billion-dollar organization and has started and sold three companies. Mark lives in Reno, NV with his wife Carol and dog Jake.
Summary
Win Keep Grow shares the surprising fundamentals entrepreneurs need to build and grow a subscription business.
The first section of Win Keep Grow delivers a simple framework to help businesspeople understand the differences of the subscription business. The framework consists of the three revenue buckets subscription companies must manage and the 3 value levers subscription companies must master to put their offering in a position to skyrocket. The second section uses the framework to walk the reader through how managing a subscription product evolves as the product matures in the market. The third and final section prepares companies who don’t currently have a subscription product on what to expect while transitioning to one.
Pricing expert Mark Stiving, Ph.D. dug deeply into the subscription business model and he was surprised at how many aha moments he had. Win Keep Grow shares his many insights with businesses who have or want to have subscription products. Readers will walk away with a deeper understanding of this business model, a process to prioritize the investment of resources, and a way to simply communicate the product’s objectives throughout their own organization.
Foreword
Focus on connecting with entrepreneurs starting a SaaS business, product managers or marketers at companies using subscriptions, and executives at companies switching to subscriptionsMarket via LinkedIn (21.6K+ followers) and grow presence on other social platforms
Blog regularly and write as a guest for other business blogs
Submit to major industry reviewers, including Publisher’s Weekly and Foreword Reviews
Host Impact Pricing podcast and speak as a guest on other podcasts
Speak at seminars, conferences, and workshops
Host webinars and online courses featuring the book as a resource
