Hybridity, Or The Cultural Logic Of Globalization

Klappentext Marwan M. Kraidy is Assistant Professor of International Communication at the School of International Service, American University. He is co-editor of Global Media Studies: Ethnographic Perspectives. Zusammenfassung Analyses the ways hybridity has been used! from the first century AD to today! offering an enlightening look at cultural mixture. Inhaltsverzeichnis Chapter 1: Cultural Hybridity and International Communication; Chapter 2: Scenarios of Global Culture; Chapter 3: The Trails and Tales of Hybridity; Chapter 4: Corporate Transculturalism; Chapter 5! The Political Economy of Hybrid Media Texts; Chapter 6! Identity on the Line: Growing up Hybrid; Chapter 7: Hybridity Without Guarantees: Towards Critical Transculturalism

Product details

• Authors: Marwan Kraidy, Marwan M. Kraidy
• Publisher: Temple University Press
• Languages: English
• Product format: Hardback
• Released: 30.06.2005
• EAN: 9781592131433
• ISBN: 978-1-59213-143-3
• No. of pages: 226
• Dimensions: 152 mm x 229 mm x 13 mm
• Subjects: Non-fiction book > Politics, society, business > Society; Social sciences, law, business > Ethnology > Ethnology