Read more
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure.
In
Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.
Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.
Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.
Now Go Luck Yourself...
About the author
Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he's one of the world's most respected brand strategists and a founder of one of the UK's most successful creative agencies. Lucky Generals has been shortlisted for Campaign magazine's Agency of the Year for the last five years in a row and Andy has been named the country's top strategist for the last 2 in a row. He has also been listed as one of the top five creative people in world advertising, by Business Insider. Now he wants to share his luck with others, so he's donating his royalties to Commercial Break: an organisation that helps working class talent break into the creative industries.
Summary
Uncover your organisation’s hidden treasures, spot opportunities in unexpected places, turn misfortune into good fortune. And how to practise being lucky, every day.
