Million Dollar Micro Business

Discover how to launch a profitable online course from scratch
 
In Million Dollar Micro Business: How To Turn Your Expertise Into A Digital Online Course, entrepreneur and author Tina Tower delivers a new and smarter way to do business that avoids huge overheads and large capital investments. Fueled by recent innovations in technology and shifts in consumer behavior, the accomplished author shows you a new way to have a big impact with few resources.
 
You'll learn how to create a digital course based on expertise you've gained through your life, business, academic work, and career. The book is a practical and tangible guide to getting started and offers a proven framework and case studies of people who have scaled courses into seven-figure ventures.
 
This important book teaches you:
* How to turn your passion and expertise into profit, using what you know to create a global, online course
* Why bigger is not always better, and how less overhead and investment is often a good thing for a scalable business
* An alternative to the 9-5 hustle and grind of a traditional workplace
* Real-life case studies from people who have been on this journey before
 
Perfect for entrepreneurs, seasoned professionals, educated experts, and anyone else interested in sharing their knowledge with the world around them, Million Dollar Micro Business is an indispensable guide to creating a lucrative online course from scratch.

List of contents

About the author ix
 
Acknowledgements xi
 
Introduction xv
 
Part I: How it begins 1
 
1 Start small 3
 
2 Personal branding 5
 
3 Time management 9
 
4 Overcome your fear 13
 
Success story: James Wedmore -- Business By Design 19
 
Part II: Create that first idea 33
 
5 Get clear on your idea 35
 
6 Set up your new business 57
 
7 Map out your signature course 71
 
8 Develop your course content 79
 
9 Design your point of difference 97
 
10 Design your brand and what you stand for 105
 
11 Nail your first offer and program 119
 
Success story: Kayse Morris -- The CEO Teacher 135
 
Part III: Launch it out into the world 147
 
12 Build your digital learning website 149
 
13 Content marketing 165
 
14 Build your list 181
 
15 Sell your services from a virtual stage 189
 
Success story: Tracy Harris -- Mums With Hustle 197
 
Part IV: Growth 205
 
16 The comparison trap 207
 
17 Embrace automation and software 211
 
18 Become a systems nerd 217
 
19 Your micro team 223
 
20 Outsourcing vs in-house team 229
 
21 Ditch the guilt 235
 
Success story: Clint Salter -- Dance Studio Owners Association 239
 
Part V: Welcome to the new world 253
 
22 Manage your money: cash flow vs profit 255
 
23 Say no to protect your energy 265
 
24 Design life your way 271
 
25 Where to from here? 277
 
Success story: Denise Duffield-Thomas -- Chillpreneur 285
 
Resources 295
 
Index 299

About the author

Tina Tower is an award-winning serial entrepreneur who has founded, grown, and sold several businesses and franchises. Tina has helped hundreds of people package their expertise into an online course and launch it to the world. Through her program, Her Empire Builder, she is on a mission to help 100 women build a $1 million a year business by 2025.
milliondollarmicrobusiness.com

Summary

Discover how to launch a profitable online course from scratch

In Million Dollar Micro Business: How To Turn Your Expertise Into A Digital Online Course, entrepreneur and author Tina Tower delivers a new and smarter way to do business that avoids huge overheads and large capital investments. Fueled by recent innovations in technology and shifts in consumer behavior, the accomplished author shows you a new way to have a big impact with few resources.

You'll learn how to create a digital course based on expertise you've gained through your life, business, academic work, and career. The book is a practical and tangible guide to getting started and offers a proven framework and case studies of people who have scaled courses into seven-figure ventures.

This important book teaches you:
* How to turn your passion and expertise into profit, using what you know to create a global, online course
* Why bigger is not always better, and how less overhead and investment is often a good thing for a scalable business
* An alternative to the 9-5 hustle and grind of a traditional workplace
* Real-life case studies from people who have been on this journey before

Perfect for entrepreneurs, seasoned professionals, educated experts, and anyone else interested in sharing their knowledge with the world around them, Million Dollar Micro Business is an indispensable guide to creating a lucrative online course from scratch.

Product details

• Authors: T Tower, Tina Tower
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 16.06.2021
• EAN: 9780730392071
• ISBN: 978-0-7303-9207-1
• No. of pages: 336
• Subjects: Guides > Law, job, finance; Social sciences, law, business > Business > Business administration; Ratgeber Wirtschaft, Business & management, Wirtschaft u. Management, Business Self-Help, Wirtschaft /Ratgeber