Focus Group Research

In this volume, Carey and Asbury provide a brief, systematic introduction to developing, implementing, and analyzing focus groups in research projects.

List of contents

Chapter 1 What Is a Focus Group?; Chapter 2 Psychosocial Foundations; Chapter 3 Planning; Chapter 4 Implementing the Plan; Chapter 5 Special Populations; Chapter 6 Analysis; Chapter 7 Communication of Research Findings; Chapter 8 Concluding Thoughts;

About the author

Martha Ann Carey, Jo-Ellen Asbury

Summary

In this volume, Carey and Asbury provide a brief, systematic introduction to developing, implementing, and analyzing focus groups in research projects.

Product details

• Authors: Jo-Ellen Asbury, Martha Ann Carey
• Publisher: Taylor and Francis
• Languages: English
• Product format: Paperback / Softback
• Released: 31.07.2012
• EAN: 9781611322569
• ISBN: 978-1-61132-256-9
• No. of pages: 118
• Weight: 181 g
• Illustrations: Farb., s/w. Abb.
• Series: Qualitative Essentials
• Subject: Social sciences, law, business > Media, communication > Communication science