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It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels?
Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships.
Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.
List of contents
- Chapter - 00: Introduction;
- Chapter - 01: Times they are a-changin';
- Chapter - 02: We demand more;
- Chapter - 03: Living the good life;
- Chapter - 04: Up close and personal - Deepening the people-business relationship;
- Chapter - 05: The lure of woke-washing - Values and virtue signalling;
- Chapter - 06: Emotionally intelligent communication - What not to do;
- Chapter - 07: How to recover when it hits the fan;
- Chapter - 08: Adapting to virtual-first relationships without losing touch;
- Chapter - 09: Business, unusual
About the author
Nathalie Nahai is a speaker, author and web psychologist. Having worked with clients like Google, Unilever and Accenture among others, she is an expert on the psychology behind consumer behaviours, teaching companies to ethically apply behavioural science to enhance their online presence, communications, product design and customer experience. She is also a member of the BIMA Human Inisghts Council. The host of the Hive Podcast as well as several Guardian podcasts, she has appeared in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Marie Claire, Stylist, The Telegraph and TV and radio numerous times to discuss emerging technologies. She is based in Barcelona, Spain.
Summary
Explore how to build business resilience in the face of uncertainty and learn to thrive in often digital-first environments by connecting with your people and customers in a meaningful way.
Report
"As we face increasingly complex challenges, this book offers a vital road map for how we might transcend old ways of doing business and charter a more resilient, purposeful and values-driven path forward. Essential reading for business leaders and educators alike." Scott Barry Kaufman, Humanistic Psychologist, author and podcaster
