Business Experimentation - A Practical Guide for Driving Innovation and Performance in Your Business

Accelerate innovation and agility with a step-by-step business experiment process designed to enhance performance and increase competitive advantage.

List of contents

Chapter - 01: Introduction to experimentation in business; Chapter - 02: What we really mean by 'experiments'; Chapter - 03: Ten principles of successful business experiments; Chapter - 04: A 'typology' of experiments; Chapter - 05: The benefits of experimentation - And what inhibits managers from using it; Chapter - 06: An overview of the experiment process; Chapter - 07: Identify; Chapter - 08: Discovery; Chapter - 09: Ideation; Chapter - 10: Define; Chapter - 11: Experiment; Chapter - 12: Evaluation

About the author

Rob James established his own leadership consultancy practice in 2003 after senior roles in executive development at PwC. In this practice, and as a Programme Director at London Business School, he has worked globally across many industry sectors using experimentation to create greater value for businesses.

Dr Jules Goddard is the leading proponent and practitioner of action learning programmes at London Business School, UK. He was the first person to be appointed Gresham Professor of Commerce and now serves as a member of the Council of the Royal Institute of Philosophy.

Product details

• Authors: Jules Goddard, Goddard Jules, Rob James, James Rob
• Publisher: Kogan Page
• Languages: English
• Product format: Hardback
• Released: 03.09.2021
• EAN: 9781398601703
• ISBN: 978-1-3986-0170-3
• No. of pages: 272
• Dimensions: 162 mm x 240 mm x 25 mm
• Weight: 660 g
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Decision-Making & Problem Solving, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Organizational Development, Business innovation, business strategy