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SHORTLISTED: Business Book Awards 2022 - Start Up/Scale Up
Times have changed: you can launch a successful enterprise with your phone, sell through social media and tap into a whole world of opportunities.
Unprepared to Entrepreneur is an honest guide to launching your own business, sharing real stories from real people who have tested, failed and won at business. It profiles the underdogs, those who brainstormed ideas whilst travelling on the bus, started a business from their phone and managed to create three income streams whilst maintaining a full-time job in the city to show you that you can do it too. From a working Google doc as your business plan, to ideation strategies that live and die off Instagram engagement; they won't teach you this at business school.
Sonya Barlow takes a look at the resilience needed to make it in business, the incredible tax on mental health and the non-negotiable steps to creating a viable business. This is the ultimate guide to side hustling, freelancing and entrepreneurial freedom of the future.
List of contents
- Chapter - 01: Are you prepared to be an entrepreneur?;
- Chapter - 02: Entrepreneurship - Nature or nurture?;
- Chapter - 03: Does your customer understand who you are?;
- Chapter - 04: Social media for your business;
- Chapter - 05: Converting your network into your net worth;
- Chapter - 06: Does teamwork make the dream work?;
- Chapter - 07: The three Ps of leadership - People, power and purpose;
- Chapter - 08: Mind over matter;
- Chapter - 09: Shifting your money mindset;
- Chapter - 10: How to influence people and win clients;
- Chapter - 11: Eleven methods to the madness of starting your own business
About the author
Sonya Barlow is an award-winning entrepreneur, founder of the @LMFnetwork, diversity business coach and TEDx speaker. She works with clients like Google, Vodafone, Barclays, the Financial Times and PwC. Named as one of 2020's Most Influential Women in Tech by ComputerWeekly, she is a TechRound Top 50 BAME Entrepreneur, LinkedIn's Changemaker 2021 for Gender, Diversity & Inclusion and Marie Claire Future Shaper 2020 and hosts the Everyday Hustle radio show for BBC Asian Network. Her work has featured in Metro, Business Insider, The Telegraph, BBC Radio5 and BBC Breakfast. She is based in London, England.
Summary
Uncover how you can be your own boss, launch a successful business and live the life you want, bypassing business school, funding rounds and exclusive members clubs.
Report
"Frank, solidly researched and packed with fascinating insights about the reality of building a career around your personal brand - this is the sort of book I wish had been around when I started my career. Sonya Barlow is an exciting voice shaking up the world of entrepreneurship and telling it like it is." Andrea Thompson, Editor-in-Chief, Marie Claire
