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Marketing as we know it is dead. Learn how to spend less time reaching only a limited number of followers and build more time listening to what's relevant to customers, clients and your community.
List of contents
Chapter - 01: Marketing is dead; Chapter - 02: Stranded in a digital ocean; Chapter - 03: How to be savage AF - like Randy; Chapter - 04: Don't be mad at Facebook - You just suck at marketing; Chapter - 05: Swipe right - Sales and marketing is no different from finding your match on Tinder; Chapter - 06: Growth hacking your way to greatness; Chapter - 07: The celebrity effect - Key lessons marketers need to learn from A-list celebrities; Chapter - 08: Transforming your advocates into the faces of your brand; Chapter - 09: Bringing it all together; Chapter - 10: The power of personality and persuasion; Chapter - 11: Judgment day - The battle of AI versus humans; Chapter - 12: As social media evolves, marketers must evolve or die; Chapter - 13: Marketing in a post-pandemic society
About the author
Carlos Gil is the author of The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI and is based in Jacksonville, Florida. He is an international keynote speaker and award-winning digital storyteller with over a decade of experience leading social media strategy for global brands including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software. A first-generation Cuban-American, Gil's work has been featured by Social Media Examiner, Inc. and Entrepreneur Magazine in addition to dozens of trade publications. As a social media consultant, Gil has worked with notable Fortune 500 clients, including Hertz, DocuSign, Western Union, Fiverr, Kay Jewelers and Green Dot Bank. As an influencer, Gil has been hired for campaigns in partnership with Nationwide Insurance, Facebook, Snapchat, MGM Resorts, Southwest Airlines and WeWork.
