Consumer Management in the Internet Age - How Customers Became Managers in the Modern Workplace

This book analyzes online consumer management, a practice in which customers monitor, report on, and discipline workers through posting online reviews. Through examining reviewer communities, the author analyzes the ways in which our need for collective purpose is increasingly transformed into profit production under modern capitalism.

List of contents

Introduction: We're All Managers Now (and We're Doing It for Free)

Chapter 1: How the Consumer Was Invented (and Is Being Reinvented): A Brief History of the Consumer

Chapter 2: Yelp: Working for Pleasure (and to Make Others Rich)

Chapter 3: Rate My Professors: A's (and Debt) for Everyone!

Chapter 4: Conclusion

About the author

Joshua Sperber is assistant professor of political science and history at Averett University.

Product details

• Authors: Joshua Sperber
• Publisher: Lexington Books
• Languages: English
• Product format: Paperback / Softback
• Released: 31.03.2021
• EAN: 9781498592239
• ISBN: 978-1-4985-9223-9
• No. of pages: 154
• Subjects: Social sciences, law, business > Business > Advertising, marketing; Media Studies, BUSINESS & ECONOMICS / Business Communication / General, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Business communication & presentation, Communication Studies