Life After the 30-Second Spot - Energize Your Brand With a Bold MIX of Alternatives to Traditional

Today's marketers know that the world has changed and that they must look for new approaches beyond the traditional media of print, TV and radio, but many are unsure how to implement the techniques and approaches of 'new marketing'. New in the successful Adweek series, Life After the 30--Second Spot is their bible.

Product details

• Authors: Joseph Jaffe
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Hardback
• Released: 01.07.2005
• EAN: 9780471718376
• ISBN: 978-0-471-71837-6
• No. of pages: 304
• Series: Adweek Books; Adweek Books
• Subject: Social sciences, law, business > Business > Advertising, marketing