Digital Entrepreneurship - Management, Systems and Practice

A comprehensive guide to understanding the theory and practice of digital entrepreneurship.

List of contents

Part I. Strategy and Management: 1. Digital Entrepreneurship and Digital Business; 2. Digital Entrepreneurship and Innovation; 3. Digital Entrepreneurship and Digital Marketing; 4. Digital Entrepreneurship Education and Skills; Part II. Digital Business Systems: 5. Digital ICT Challenges for Digital Entrepreneurship; 6. Digital Entrepreneurship and the Social Media; 7. Digital Entrepreneurship and the Internet of Things; 8. Digital Entrepreneurship and Blockchain; Part III. Industries: 9. Fintech; 10. Manufacturing; 11. Fashion; 12. Conclusion.

About the author

Vincenzo Morabito is Associate Professor at the Management & Technology Department, Bocconi University (Università Commerciale Luigi Bocconi), Milan, Italy. He has participated in various research projects, many financed by Italian Ministry of University and Scientific Research (Ministero dell'Università e della Ricerca Scientifica e Tecnologica).

Summary

A comprehensive guide to digital entrepreneurship, bridging academic research and industry practice. Providing a strategic overview of the main challenges and trends related to digital entrepreneurship, this book will a useful tool for both business students and established executives alike.

Product details

• Authors: Vincenzo Morabito, Vincenzo (Universita Commerciale Luigi B Morabito, Morabito Vincenzo
• Publisher: Cambridge University Press ELT
• Languages: English
• Product format: Paperback / Softback
• Released: 30.06.2021
• EAN: 9781108969857
• ISBN: 978-1-108-96985-7
• No. of pages: 260
• Subjects: Social sciences, law, business > Business > Business administration; BUSINESS & ECONOMICS / Entrepreneurship, Entrepreneurship, Business innovation, business strategy, Entrepreneurship / Start-ups