Read more
Informationen zum Autor Merryn McKinnon is a senior lecturer in Science Communication at the Centre for the Public Awareness of Science at the Australian National University. She has worked in science communication nationally and internationally, in both academic and non-academic roles. Her teaching and research focus on helping the scientists, public health workers and policy makers of tomorrow to communicate clearly and with influence, and to identify ways of creating meaningful and genuinely inclusive public engagement. Klappentext Health Promotion: A Practical Guide to Effective Communication introduces students to the fundamental principles and practices of health promotion in the Australian and international public health contexts. It combines the core principles and theories of health promotion with those of effective communication. Zusammenfassung Health Promotion: A Practical Guide to Effective Communication introduces students to the fundamental principles and practices of health promotion in the Australian and international public health contexts. It combines the core principles and theories of health promotion with those of effective communication. Inhaltsverzeichnis Part I. Health Promotion Fundamentals: 1. Influences on health Merryn McKinnon; 2. Health promotion theories and models Merryn McKinnon; 3. Communication in health settings Linda Murray and Merryn McKinnon; Part II. Effective Communication: 4. Ethics, risk and health promotion Rod Lamberts; 5. Influencing factors and empowering decision-making Will J. Grant; 6. Components of effective communication Lindy A. Orthia; 7. Understanding and using media in health promotion Merryn McKinnon; 8. Evaluation ¿ how to measure what works Merryn McKinnon; Part III. Global Health into the Future: 9. Health promotion needs and challenges Merryn McKinnon; 10. Global case studies Merryn McKinnon.
