Absolute Essentials of Creative Thinking and Problem Solving

This concise textbook provides an overview of the theory and practice of creative problem solving from a management perspective. The book considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and how technology can be used within the process.

List of contents

1. Theoretical frameworks  2. Blocks to creativity  3. Problem solving  4. The creative thinking process  5. Objective finding, fact finding and problem finding/definition  6. Idea Generating: Non-Analogical  7. Idea generating: Analogical  8. Evaluation  9. Implementing Ideas  10. Digital Creativity

About the author

Tony Proctor is Emeritus Professor of Marketing at University of Chester, UK.

Summary

This concise textbook provides an overview of the theory and practice of creative problem solving from a management perspective. The book considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and how technology can be used within the process.

Product details

• Authors: Tony Proctor, Tony (University of Chester Proctor, Proctor Tony
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 30.04.2021
• EAN: 9780367643454
• ISBN: 978-0-367-64345-4
• No. of pages: 126
• Series: Absolute Essentials of Business and Economics
• Subjects: Humanities, art, music > Psychology > Theoretical psychology; Non-fiction book > Psychology, esoterics, spirituality, anthroposophy > Psychology: general, reference works; Social sciences, law, business > Business > Miscellaneous; BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Motivational, PSYCHOLOGY / Cognitive Psychology & Cognition, BUSINESS & ECONOMICS / Research & Development, Cognition & cognitive psychology, Management: leadership & motivation, Management: leadership and motivation, Research & development management, Cognition and cognitive psychology, Research and development management