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This book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to sustainable business growth. The volume discusses diverse themes such as green marketing for promoting sustainable development; digitization and sustainability concerns; communication strategies for CSR; ethical standards in Indian advertising; microfinance as an instrument for achieving sustainable development; the role of CSR in the Skill India initiative; and CSR activities of Indian listed companies. It also provides solutions to challenges in achieving sustainable development goals at local and global levels.
Drawing on in-depth case studies, the book will be an essential read for corporate professionals, students, and researchers of CSR, management studies, development studies, business studies, economics, environmental studies, green marketing, and sociology. It will also be relevant for policy makers, NGOs, public and private sector corporations, and consultants in sustainability reporting, business ethics, and sustainable development.
List of contents
1. Indian corporates leveraging green marketing to promote CSR and sustainable development: implications and challenges
2. Sustainable development and business research: where we are and where we might go
3. Sustainability concerns, digitalization, and globalization: impact on marketing thought and practice
4. Impact of long-term CSR support
5. CSR initiatives by small and medium enterprises in the National Capital Region of India
6. Regulating the invisible hand: mandatory CSR in Mauritius
7. The obligation versus opportunity framework for corporate social responsibility implementation
8. Operations research and its role in environmental management: a review
9. The global reporting initiatives, business intelligence, and corporate sustainability: an analysis of Indian enterprise in the energy sector
10. CSR and its communication in multinational companies in India and the UK: dimensions and relationships
11. Creating a watchdog culture for ethical standards in Indian advertising
12. The role of CSR in skilling India: the sustainability of interventions by pharmaceutical companies
13. Microfinance as an instrument for achieving sustainable development: a research agenda
14. Leveraging social media to amplify CSR programmes
15. Building Master Training programme: a case study
16. Transforming lives through education: a CSR case study of SRF foundation
17. Educating minds to empower the future: Capgemini
About the author
Jitendra K. Das, Shallini Taneja, Hitesh Arora
Summary
This book critically analyses the role of Corporate Social Responsibility (CSR) in achieving sustainable development in emerging economies.
