Fr. 82.80

Base of the Pyramid Markets in Affluent Countries - Innovation and Challenges to Sustainability

English · Paperback / Softback

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Description

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This book focuses on more engineered countries, such as Europe, North America, Australia, etc. where BOP is also an issue, as it addresses the poorest socioeconomic order in a country, society or region.


List of contents










Preface
Acknowledgements
Part A: BOP Markets
1. The Base of the Pyramid markets in affluent countries: Opportunities and challenges
Stefan Gold and Wolfgang Bichler-Riedl
Part B: Drivers and Barriers of BOP markets
2. Feeding a rich nation. Modern slavery reporting in UK agriculture
Andrew Phillips and Alexander Trautrims
Part C: Roles, Cooperation and Structure in BOP Markets
3. Bottle collectors between societal exclusion and inclusion in affluent countries
Wolfgang Bichler-Riedl, Annika Mies and Stefan Gold
Part D: Design, Integration, Innovation and Change of BOP Markets
4. Varieties of capitalism and the Base of the Pyramid population segment in affluent economies: Discussion on entrepreneurship financing and skills development
Ahmad Arslan, Asif Ruman, Pia Hurmelinna-Laukkanen and Tahir Ali
5. Tiny houses as innovations for Base of the Pyramid markets in Germany: A critical perspective under the lens of sustainability
Anne Fischer and Marlen Gabriele Arnold
6. Far from clean: Labour exploitation in the UK's hand car wash sector
Akilah Jardine, Alexander Trautrims and Alison Gardner


About the author










Stefan Gold holds the Chair for Sustainability Management at the University of Kassel, Germany.
Marlen Gabriele Arnold holds the chair for Corporate Environmental Management at TU Chemnitz, Germany.
Judy N. Muthuri is an Associate Professor in Corporate Social Responsibility at the University of Nottingham, UK.
Ximena Rueda is an Assistant Professor at the School of Management at the Universidad de los Andes, Colombia.


Summary

This book focuses on more engineered countries, such as Europe, North America, Australia, etc. where BOP is also an issue, as it addresses the poorest socioeconomic order in a country, society or region.

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