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A no-nonsense brand toolkit for small businesses
Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach.
Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling
Hype Yourself and a publicity expert who is a speaker, lecturer and course creator.
Hadrien Chatelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy's two children and they work together in their garden in east London.
Together they have over 30 years' industry experience and have taught thousands of entrepreneurs how to stand out using the DIY model. For more information visit www.hypeyourself.com or follow @hypeyourselfuk
About the author
Lucy Werner is the writer behind Top 50 business newsletter Hype Yourself on Substack.
With over 20 years of communications experience, she has taught hundreds of entrepreneurs through workshops and courses for creative spaces like The Futur, Bayes Business School, and the University of Arts London.
She's the author of two bestselling books, Hype Yourself and Brand Yourself, and has been featured in the Alt Marketing Power 100, The Dots Rising Stars, and Start Up Magazine's Female Founders to Watch.
She is a Domestika instructor and Adobe Express Global Ambassador, based in rural France..
Summary
An essential walk-through for businesses that need to create a brand but don’t have the budget for an agency.
