Brand Tuned - The new rules of branding, strategy and intellectual property

Stand out from the competition and create a strong, authentic, timeless brand with this step-by-step methodology that incorporates crucial intellectual property concerns right from the very beginning.

About the author

Shireen Smith is an intellectual property lawyer and business advisor specialising in trademarks and brands.
Her interest in business and entrepreneurship led her to in-house positions at Coopers & Lybrand and then Reuters. She returned briefly to private practice, working briefly at the international law firm Eversheds while raising her two daughters, before setting up Azrights as a law firm in 2005..
Shireen is a trained journalist and writes extensively about brands, business and IP in her various blogs. For example, Intellectual Property Rights - Why Ignoring Them Could Be Disastrous for UK Businesses and Licensing and Franchising - What is the Difference and Does it Matter? She has a strong social media presence, including a You Tube channel, Instagram account, Facebook page Twitter and a growing LinkedIn presence.
Shireen is the host of the podcast Brand Tuned - Smart Thinking, Better Branding which discusses personal and business brands to give founders ideas and inspiration for their brands.
She has published articles in numerous journals, and been a regular speaker at the British Library, the London School of Economics and at conferences for the legal industry and entrepreneurs. She is the author of two books, Legally Branded and Intellectual Property Revolution, which focus on the impact of the internet on business IP.

Summary

Stand out from the competition and create a strong, authentic, timeless brand with this step-by-step methodology that incorporates crucial intellectual property concerns right from the very beginning.

Product details

• Authors: Shireen Smith
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 30.09.2022
• EAN: 9781788602693
• ISBN: 978-1-78860-269-3
• No. of pages: 254
• Dimensions: 156 mm x 234 mm x 18 mm
• Weight: 394 g
• Illustrations: 23 photographs, 11 graphics, Illustrationen, nicht spezifiziert
• Subjects: Social sciences, law, business > Business > Advertising, marketing; USA, World, Europe, Business & Economics / General, BUSINESS & ECONOMICS / Marketing / General, Knowledge Management, LAW / Intellectual Property / General, BUSINESS & ECONOMICS / Business Law, DESIGN / Graphic Arts / Branding & Logo Design, Sales & marketing management, Sales & marketing, intellectual property law, Sales and marketing, Company, commercial & competition law, Company, commercial and competition law: general, Knowledge / Information / Data economics