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'Chinese Television and Soft Power Communication in Australia' provides a systemic test of how successful/unsuccessful China's soft power message projection is in terms of congruence between projected and received frames in Australia.
List of contents
List of Illustrations; Acknowledgements; List of Abbreviations; 1. Introduction; 2. China's Soft Power Strategy through Media; 3. International Relations, Information Flow and Soft Power; 4. Intended and Received Frames of China and the Expectation on Media; 5. Belt and Road Initiative in the Framing Process; 6. Discussion and Conclusion; Bibliography; Index.
About the author
Mei Li holds a PhD in international communication from Macquarie University, Australia. A professional who has worked in the media industry in China, her research interests include international media and communication in the context of international relations, China's soft power and public diplomacy especially in Australia and countries of the Indian Ocean littoral, and journalistic professionalism in the cross-cultural context. Her research has been published in reputed international journals and presented in high-level international conferences.
Summary
‘Chinese Television and Soft Power Communication in Australia’ provides a systemic test of how successful/unsuccessful China’s soft power message projection is in terms of congruence between projected and received frames in Australia.
