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This book is a global comparative history of how "soft power" came to define the interregnum between the celebration of global capitalism in the 1990s and the recent resurgence of nationalism and authoritarianism. It brings together case studies from the European Union, China, Brazil, Turkey, and the United States.
List of contents
Acknowledgments
Introduction: Soft-Power Internationalism, by Burcu Baykurt and Victoria de Grazia
Part 1: Historical and Conceptual Foundations of Soft-Power Internationalism
1. Soft-Power U.S. Versus Normative Power EU: Competing Ideals of Hegemony in the Post–Cold War West, 1990–2015, by Victoria de Grazia
2. Circulating Liberalism: The Global Internet and the Rise of Soft-Power Internationalism, by Burcu Baykurt
Part 2: Turkey
3. Turkey’s “Soft Power”: A Conceptual Overreach and a Conversation in Multiple Concepts, by Dilek Barlas and Lerna Yanık
4. Turkey as “Trading State”: The High Hopes for Commerce from the Boom Years to the Arab Spring, by Mustafa Kutlay
Part 3: Brazil
5. Bridge Builder, Humanitarian Donor, Reformer of Global Order: Brazilian Narratives of Soft Power Before Bolsonaro, by Oliver Stuenkel
6. Lula’s Assertive Foreign Policy: Soft Power or Dependency?, by Fernando Santomauro and Jean Tible
Part 4: China
7. China’s Soft Power in Africa: Promoting Alternative Perspectives, by Martina Bassan
8. The Evolution of China’s Soft-Power Quest from the Late 1980s to the 2010s, by Zhongying Pang
9. Global China and Symbolic Power in the Era of the Belt and Road, by Anastas Vangeli
Part 5: Euro-Atlantic Perspectives
10. The End or the Beginning of Normative Power Europe? Transcendence and the Crisis of European Foreign Policy, by Thomas Diez
11. Is There a Coherent Ideology of Illiberal Modernity, and Is It a Source of Soft Power?, by Jack Snyder
Power, Culture, and Hegemony: A Selected Bibliography
Contributors
Index
About the author
Burcu Baykurt is an assistant professor of communication at the University of Massachusetts Amherst and a faculty associate at the Berkman Klein Center for Internet and Society at Harvard University.
Victoria de Grazia is Moore Collegiate Professor of History at Columbia University. Her books include Irresistible Empire: America’s Advance Through Twentieth-Century Europe (2005) and The Perfect Fascist: A Story of Love, Power, and Morality in Mussolini’s Italy (2020).
Summary
This book is a global comparative history of how “soft power” came to define the interregnum between the celebration of global capitalism in the 1990s and the recent resurgence of nationalism and authoritarianism. It brings together case studies from the European Union, China, Brazil, Turkey, and the United States.
Additional text
A bold and original rereading of soft power, internationalism, revitalized nationalism, and the internet. Baykurt and de Grazia enlarge our understanding of a familiar idea through a new taxonomy of influences, a new perspective on shifts in global power, and a new map of actors of significance as the twentieth century morphs into the twenty-first.
