Mastering Fashion Marketing

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.>

Product details

• Authors: T Jackson, Ti Jackson, Tim Jackson, Tim Shaw Jackson, D Shaw, D. Shaw, David Shaw
• Publisher: Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 22.12.2008
• EAN: 9781403919021
• ISBN: 978-1-4039-1902-1
• No. of pages: 240
• Series: Palgrave Master Series; Macmillan Master Series; Palgrave Masters; Macmillan Master Series; Palgrave Masters; Bloomsbury Master Series
• Subject: Social sciences, law, business > Business > Individual industrial sectors, branches