Mastering Fashion Marketing

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.>

About the author

TIM JACKSON is Principal Lecturer at the London College of Fashion, UK, specialising in luxury brand management, fashion buying and marketing.David Shaw worked in fashion buying for over 20 years for some of the UK's most famous high street fashion retailers. He is now an academic, consultant trainer and writer on fashion retailing and marketing. David has lectured at the London College of Fashion, Nottingham Trent University, Middlesex University, University of Surrey, Northumbria University and The Institute Marangoni in the UK, as well as the Dublin Institute of Technology and Macquarie University, Sydney. He has previously published four titles on fashion buying, marketing and management for Routledge, Macmillan and Springer-Verlag.

DAVID SHAW is one of the UK's leading fashion marketing & retailing academics and writers, working freelance with many international universities including the Institute Marangoni and The Dublin Institute of Technology.

Product details

• Authors: T Jackson, Ti Jackson, Tim Jackson, Tim (The London College of Fashion Jackson, Tim Shaw Jackson, D Shaw, D. Shaw, David Shaw, David (The London College of Fashion) Shaw
• Publisher: Macmillan
• Languages: English
• Product format: Paperback / Softback
• Released: 22.12.2008
• EAN: 9781403919021
• ISBN: 978-1-4039-1902-1
• No. of pages: 240
• Series: Palgrave Master Series; Macmillan Master Series; Palgrave Masters; Macmillan Master Series; Palgrave Masters; Bloomsbury Master Series; Bloomsbury 3PL
• Subjects: Social sciences, law, business > Business > Advertising, marketing; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Fashion & beauty industries, Sales & marketing, Sales and marketing, Fashion and beauty industries