TradWife, TradLife - Women of the Alt-Right

List of contents

Introduction: ‘A New Chapter’
Chapter 1: What is the Alt-right?
Chapter 2: The Rise of Alt-tech
Chapter 3: Femininity not Feminism
Chapter 4: The Making of a Tradwife
Chapter 5: The Alt-right is Global
Chapter 6: Countering the Alt-right
Conclusion

About the author

Eviane Leidig is currently a PhD research fellow at the Center for Research on Extremism (C-REX), based at the University of Oslo. She is also Head of Doctoral Fellows at the Centre for Analysis of the Radical Right (CARR).

Summary

Today, members of the alt-right are spreading their ideologies via mainstream social media platforms such as Twitter, YouTube and Instagram, creating an online global community of extremists and anti-establishment influencers. This phenomenon has received much media attention in recent years but, given the prominent discussions around masculinity in these communities, the role of women within this movement has been overlooked.

This is the first in-depth look into the world of female alt-right influencers online. Eviane Leidig explores how the women of the alt-right who have gained social media popularity, such as Lauren Southern, use mainstream social media platforms in order to build audiences and recruit followers. At the core of their message is modelling a ‘tradwife’ (or traditional wife) lifestyle centred on issues of dating, relationships, marriage, and family life. These female alt-right influencers help create the image of a community based on friendship and adventure, which spans a global Alt-Right network. Leidig puts forward solutions for how we can counteract the online influence of the alt-right, through internationally driven approaches of content regulation.

Foreword

This book explores the world of female alt-right influencers online.

Product details

• Authors: Eviane Leidig
• Publisher: Tauris, I.B.
• Languages: English
• Product format: Hardback
• Release: 30.09.2021, delayed
• EAN: 9780755618125
• ISBN: 978-0-7556-1812-5
• No. of pages: 240
• Subjects: Social sciences, law, business > Media, communication > Media science; Media Studies, Political Ideologies, SOCIAL SCIENCE / Sociology / General, POLITICAL SCIENCE / Political Ideologies / General, POLITICAL SCIENCE / Political Process / Media & Internet, POLITICAL SCIENCE / Women in Politics, Gender studies: women, Gender studies: women and girls, Political, Socio-Economic & Strategic Groupings, Political, socio-economic, cultural and strategic groupings, Political ideologies and movements