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This book examines the shifting role of media trust in a digital world, and critically analyzes how news and stories are created, distributed and consumed. Emphasis is placed on the current challenges and possible solutions to regain trust and restore credibility. The book reveals the role of trust in communication, in society and in media, and subsequently addresses media at the crossroads, as evinced by phenomena like gatekeepers, echo chambers and fake news. The following chapters explore truth and trust in journalism, the role of algorithms and robots in media, and the relation between social media and individual trust. The book then presents case studies highlighting how media creates trust in the contexts of: brands and businesses, politics and non-governmental organizations, science and education. In closing, it discusses the road ahead, with a focus on users, writers, platforms and communication in general, and on media competency, skills and education in particular.
List of contents
Part I: Trust and Communication.- Part II: Journalism and Social Media.- Part III: Competencies and Markets.
About the author
Dr. Thomas Osburg is an internationally experienced Professor, Entrepreneur, Advisor and former Executive Director with over 25 years of experience in leadership positions working for global IT companies (i.e Intel Corp. and Texas Instruments) in the U.S., China, Germany and France. During the last years, Thomas has delivered more than 80 keynote speeches and written over 40 scientific publications, he is teaching Bachelor, Master and MBA classes at leading European Universities and was elected on the Board of Directors at leading European associations. As an Entrepreneur, Thomas recently established a global Research Institute for Urban Live and Future Mobility and a Non-for-Profit NGO for Sustainable Development.
Dr. Stephanie Heineckeis professor for communication studies at Hochschule Fresenius in Munich. Previously, she worked for 10 years as Head of Research and Knowledge Management at Solon Management Consulting, a strategy consultancy specialised in TIME markets. Stephanie studied communication science at Ludwig Maximilian University of Munich and did her Dr. phil. in parallel to her work at Solon. Focus of her thesis were issues of mediatization in professional sports. In 2017, she joined Hochschule Fresenius. Her current work and research includes both current issues of media economy, and the impact of digital transformation on people, companies, and society.
