Social Media and Society - An Introduction to the Mass Media Landscape

This text engages students in the social media phenomenon, exploring how fundamental changes in mass media influence every level of societal communication. With the explosion of social media and big data, students must become conscious of media's positive and negative influences on their lives.

About the author

By Regina Luttrell and Adrienne A. Wallace

Summary

This text engages students in the social media phenomenon, exploring how fundamental changes in mass media influence every level of societal communication. With the explosion of social media and big data, students must become conscious of media’s positive and negative influences on their lives.

Product details

• Authors: Kelly Gaggin, Regina Luttrell, Regina Wallace Luttrell, Luttrell Regina, Adrienne Wallace, Adrienne A Wallace, Adrienne A. Wallace
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 31.03.2021
• EAN: 9781538129098
• ISBN: 978-1-5381-2909-8
• No. of pages: 256
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; Media Studies, Media Theory, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, Sales & marketing, Impact of science & technology on society, Impact of science and technology on society, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Online marketing / Social media marketing