Social Media and Society - An Introduction to the Mass Media Landscape

This text engages students in the social media phenomenon, exploring how fundamental changes in mass media influence every level of societal communication. With the explosion of social media and big data, students must become conscious of media's positive and negative influences on their lives.

About the author

Regina Luttrell is Senior Associate Dean and an Associate Professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. She is the author of numerous influential books, including Social Media: How to Engage, Share, and Connect and Social Media & Society. Her scholarship appears in leading journals such as the International Journal of Strategic Communication, Journal of Broadcasting & Electronic Media, and Case Studies in Strategic Communication.Adrienne A. Wallace is associate professor at Grand Valley State University, where she teaches courses in advertising and public relations. Adrienne has more than 22 years of professional experience in both the public and private sectors, including nonprofit, health, education, government, hospitality, politics, lobbying, and finance. She is a Kopenhaver Center Fellow, a frequent contributor to industry publications, and a conference speaker on all things related to digital/social media strategy, student-run firms, and experiential learning design.

Summary

This text engages students in the social media phenomenon, exploring how fundamental changes in mass media influence every level of societal communication. With the explosion of social media and big data, students must become conscious of media’s positive and negative influences on their lives.

Product details

• Authors: Kelly Gaggin, Regina Luttrell, Regina Wallace Luttrell, Luttrell Regina, Adrienne Wallace, Adrienne A Wallace, Adrienne A. Wallace
• Publisher: Rowman and Littlefield
• Languages: English
• Product format: Paperback / Softback
• Released: 31.03.2021
• EAN: 9781538129098
• ISBN: 978-1-5381-2909-8
• No. of pages: 256
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; Media Studies, Media Theory, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies, Sales & marketing, Impact of science & technology on society, Impact of science and technology on society, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Online marketing / Social media marketing