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This book will reveal why influence marketing is THE type of media that has been growing the most in the last 5 years as well as how to measure the impact of your campaigns on consumers.You will be able to know if your teams and agencies are really reaching your growth targets. You will also be able to find a common language with your influence manager to respond to your challenges/targets as a CEO, managing director or marketing director.Perhaps you are not a CEO, but you work in the influence marketing team? This book is also for you: it will help you to improve how you measure influence and highlight your achievements and expertise, to your CEO.In short, this is a book for everyone who wants to incorporate influence marketing into their strategy and measure the true business impacts.
About the author
Stéphane BOUILLET - 45 years old, HEC, with 10 years of marketing consulting at Capgemini Consulting, the former marketing director of Mappy, DGA of 24h00.fr and founder of gamoniac.fr, confidentielles.com is the founder of Influence4You.
Influence4You is Europe's leading agency and influencer marketing platform. Created in 2012, its 40 employees have set up more than 5000 campaigns with all types of influencers (Top/Middle/Micro).
