Entrepreneurial Process - Seeing and Seizing Opportunities

List of contents

1. The Rise, Fall and Return of the Entrepreneur 2. The Environment: The Home of Resources, Uncertainty and Opportunities 3. The Person(s) and the Network 4. The Opportunity: The Key Crux of Entrepreneurship 5. The Process: What to do Next? 6. The Business Model: How it all Fits Together 7. The Business Model's Financial ABC's

About the author

Nils Nilsson is former vice-rector and head of the Entrepreneurial University Project at Linnaeus University, Sweden.

Summary

This book provides an understanding of ‘opportunity recognition’ as a catalyst and crux of the entrepreneurial process. Grounded in research, it introduces the key concepts at the heart of entrepreneurship theory and practice and demonstrates how entrepreneurship differs from management in language, priorities and practice.

Additional text

"Nils Nilsson offers a thoughtful and thorough exploration of the nature of entrepreneurship from both a theoretical and practical foundation of insights and observations. The book is particularly strong in its focus on critical entrepreneurial practices that lead to viable and sustainable businesses that provide economic and social value. This book will be very useful for anyone interested in gaining practical skills and abilities for how the future is created."　
William B. Gartner, Bertarelli Foundation Distinguished Professor of Family Entrepreneurship, Babson College, USA

"An insightful, interesting, and highly readable book. To start with the entrepreneurial history of ideas and the concept of ‘the entrepreneurial economy’ is powerful and makes sense, even in a book with the ambition to support entrepreneurial action. The emphasis on ‘the opportunity’ as the centre of gravity is also welcome. Together this, and the conversational tone, makes the book stand out positively."
Magnus Aronsson, Managing director, ESBRI, Sweden

Product details

• Authors: Nils Nilsson, Nils (Linnaeus University Nilsson
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 30.04.2021
• EAN: 9780367565329
• ISBN: 978-0-367-56532-9
• No. of pages: 254
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; Business & Economics / General, Economics, BUSINESS & ECONOMICS / Entrepreneurship, Small businesses & self-employed, Entrepreneurship, BUSINESS & ECONOMICS / Small Business, BUSINESS & ECONOMICS / Management, BUSINESS & ECONOMICS / Finance / Financial Engineering, Research & development management, Small businesses and self-employment, Research and development management, Entrepreneurship / Start-ups